Thomas has spent thirty-five years in information technology and now specialises in “Local Search Optimisation” or Local SEO.
He has been a co-founder and director of several Information Tec
In a nutshell, DA is a popular proprietary measure of the authority of a website, in other words, how well it is likely to rank organically in the Sea...
Press release distribution services and press releases have become more versatile than ever before especially in today's social marketing scene. They'...
The 3-pack is the list of results that appear when someone is searching online for a local business. If you are a local business you need to be in th...
Being quoted in the press gives you credibility that you can't get from any other marketing strategy. When prospects compare your company to the compe...
The big difference between a normal (organic) search on the internet and a local search is that organic searches are largely on unstructured data wher...
Some businesses aren't sure how to ask (or when). A few are too busy chasing customers and putting out fires to take them seriously. A few feel their...
Does the word solicit make you cringe? Since the days of the door to door salesmen, solicitation has become synonymous with an unwanted request. But s...
Is your Review Star Ratings all that you are aiming for? Your customers will dig deeper than that and so should you. What really makes for a great o...
Customers are judgmental, help them with some amazing photos. In fact, we're all judgmental, it's scientifically proven. Contrary to popular belief, b...
Over and over you're bombarded with advice that tells you to get out there, go grovel and beg for that review. Your business needs it. So, suck it up...
Google regularly changes its algorithm which can affect Local Search or make it more competitive. Google’s motivation is to improve the experience of...
As the landscape is constantly changing I performed a Google search to try to find the answer. For packaged services, the answer that came back was b...
